Knowing fresh trends in website development allows you to discover your customers’ needs. The more you know, the better you can do with your business.
Such as updating products, attracting new customers, and boosting your revenue.
In 2024, we see many recent upgrades in the field of web development, many of which are related to AI and Machine Learning.
Let’s talk about the top three trends – AI integration, voice search optimization, and progressive web apps.
Website Trend #1 : AI Integration
Integrating AI into websites is becoming popular. Many websites use AI to improve user experience and personalization, and some use AI automation to make things efficient and faster for developers.
AI can also collect customer insights from websites. We discussed some of the most common AI integrations below.
Use of AI as Virtual Assistants
Nowadays, more websites use AI chatbots instead of human representatives for customer service. Some websites use AI chatbots to solve initial customer queries, reducing pressure on their support team.
AI chatbots offer some advantages over human support—24/7 is one of them. Chatbots have no work hours since they can handle your customers all the time. Businesses with customers from different time zones can also benefit from AI chatbots.
Many websites are using chatbots innovatively, to name a few: Liverpool City Council, Cubert and Make Heat Simple.
Personalizing Websites with AI
AI is increasingly used to personalize user experiences. Websites that integrate AI can now show personalized content recommendations based on user behavior.
Since AI can process a huge amount of data quickly, it’s now possible to personalize a website’s entire user experience without excessive manual work.
For example, Netflix’s algorithms analyze users’ past interactions and interests. The platform then shows unique recommendations to every user, suggesting content that they might find interesting.
Another example is Uber, whose machine learning algorithms analyze users’ past data to predict and provide personalized destination recommendations.
Efficient Development With AI
Web development can become much faster by using artificial intelligence (AI) to automate repetitive tasks. Tools like GitHub Copilot and TabNine use AI to help developers generate code in less time.
AI-powered platforms like Figma and Adobe XD generate code and UI components by analyzing design mockups.
AI can also be used for testing and debugging. Some testing frameworks can identify bugs and potential issues and help developers fix them early.
By reducing manual work, AI makes development work faster and reduces development costs.
Website Trend #2: Voice Search Optimization
Over 50% of adults use voice search every day, and over 1 billion voice searches are made monthly.
The increased use of virtual assistants and smart speakers also drives voice search. People are using Alexa, Siri, and Cortana to search online with their voice.
Voice search functions have also made online browsing accessible for people with disabilities. People who find text-based searches difficult now feel more independent and empowered using voice search.
How Voice Search Helps SEO
Unlike traditional SEO, voice search optimization is focused on natural speaking patterns. That means longer, conversational, and casual spoken queries get more priority.
This is why optimizing voice search should focus more on natural language processing. Website users should focus on creating content that is close to a natural way of speaking, including question-based queries and long-tail keywords in the copy.
How Voice Search Improves User Experience
Users can use voice searches to express their queries more naturally and fluently. This way, voice search functions improve engagement and satisfaction.
For example, Amazon has collaborated with the AI-powered virtual assistant Alexa to offer a voice search feature on the platform. Now, shoppers can explore Amazon, shop, and do more with voice search commands.
Wikipedia has also optimized its content to answer voice queries. Its well-structured approach to providing concise, informative answers makes it appear at the top of the search results when users ask factual questions.
Website Trend #3: Progressive Web Apps (PWAs)
Progressive Web Apps (PWA) are the web applications that offer web and mobile functionalities. They were developed to provide users with an app-like experience on their home screen without installing any mobile app from app stores.
Websites usually use native apps, but these Android or iOS apps must be installed on your phone. On the other hand, users can install PWAs on their home screen and quickly access them on their devices whenever they want.
Advantages of Progressive Web Apps
Let’s find out the common benefits of Progressive Web Apps:
1. Higher User Experience
PWAs deliver higher performance than traditional web applications as they use JavaScript files. These files are separate from the main browser thread and can control the caching of assets, delivering increased page load speed and user experience.
2. Functions Offline
Users can access and use PWAs offline because the web browser caches such apps. It’s mostly beneficial for businesses with product catalogs since the customers can explore the products without any internet connection. Which also leads to improved engagement and revenue.
3. Relatively Cheaper
Unlike native apps, users need no lengthy installation or manual updating for PWA. Such apps can also adjust to various screen sizes and devices. Therefore, developers need less time and budget for the deployment.
Case Studies of Progressive Web Apps
For example, we can talk about the giant e-commerce site AliExpress. They have built a cross-browser PWA that combines the functionalities of mobile and web interfaces.
The results are increased new users, iOS conversation rate, page visits per session, and time spent per session.
Another mobile marketplace, 5miles, has also used PWA to engage mobile web users. They have successfully lowered bounce rates and increased conversion.
Conclusion
The top three website development trends, AI integration, voice search optimization, and Progressive Web Apps, can change the dynamics of your business. Adopting such innovations lets you stay ahead of your competitors.
It’s recommended that business owners and developers try to implement such trends according to their needs – improving overall service, customer satisfaction and revenue.
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